Everyone enjoys good stories. It is for this reason that these tappable experiences continue to rise in popularity. While several existing platforms cater to the generation of this type of content, one medium that many consider being one of the best is Google Web Stories. At its core, they are embeddings or mini-AMP – Accelerated Mobile Pages – that are produced for posts on websites. Usually, they appear as visual slideshows that are commonly used on social media sites channels like Instagram and Facebook.
Try to think of these Stories as sequences or successions of videos or images with accompanying text that users can go through and view the content. Once it is complete, you can add a call-to-action or CTA to encourage your intended audience to go to your home page, make a purchase, or anything else to help build awareness of your brand. Due to its efficacy, it has become commonplace amongst many businesses. In actuality, many hire experts like those from an Indianapolis digital marketing agency for services such as this.
In this article, we’ll talk about how Google Web Stories work and how it can be used to improve inbound web traffic.
How it works
As its name suggests, Google Web Stories makes use of story content to attract an audience. Through content management systems like WordPress – for which the necessary plugin for Web Stories is available – you can create the stories to captivate your viewers alongside strategies used by your chosen Indianapolis digital marketing agency. The best part is that the process is neither tricky nor complicated; Google has comprehensive documentation on the matter. But once the story has been created, the aforementioned plugin will enable users to create a custom post to publish. However, this won’t be visible on the web … Read more