The name of the game these days when it comes to getting traffic to your website and making a real go on the net with your business is legitimacy. Gone are the days when you could throw together a website that looked and operated as if it were home made, and end up earning money or making a living with your online endeavors.
Privacy data on your visitors is usually collected in the form of cookies and can be used to present choices and advertising for customers based on previous activity on your site. If you assure your customers of this fact, it can go a long way in making them feel more secure about doing business with you.
Also, if you don’t include this policy, your search engine rankings could suffer. It is thought that there are over 100 things Google looks at when judging the relevancy of your site and because they ask you to include it with AdSense, it is more than likely they place more weight on one. No one can ever be sure what Google wants, but if you know about something they specifically ask for, that’s reason enough to include it on your site.