Several years ago, there was an award winning advertisement where a gentleman reading the Wall Street Journal was on an elevator in a large company. Each time the elevator stopped more employees would get off, until there was no one left but him. He finally exits the elevator on the Executive Suite Floor, while reading his Wall Street Journal. Suggesting that those who read the Wall Street Journal are the most successful in business and have the greatest upward mobility. Well it looks as if that cute little storyline just become a bit more real.
The Wall Street Journal will now be heard as business news on elevators instead of elevator music. It is a new program being set up with OMN Office Media Network, where the Wall Street Journal will be available for all to hear in certain high-rise office buildings. Yes, you will get a dose of business related advertising as well to pay for it.
Alternative media advertising has come a long way in recent years, mainly due to the fact that there is much more competition in the market place with Internet Advertising. The Wall Street Journal’s goals are simple, they want to be your source for business news. With Bloomberg, MSNBC, CNBC, Fox Business News, Financial Times, Investor’s Business Daily and Online Business News, it makes sense that the Wall Street Journal wants to stay competitive. Perhaps this new venue may indeed be the perfect way to do just that.
How soon will these elevator news systems hit the market? It appears in some test markets they already have, but you can expect them in every major US Downtown Market by years end in at least some of the tall high-rise business buildings you see. Ride the elevator get your news brief on your way up in the World. Now that is brilliant advertising!